Graphic street wear gets an East Coast interpretation with Kitty Hawk, NC based Savage Rips apparel company. Founded by Norfolk, VA native Craig Purkiss and NC’s Matt Price, Savage Rips features innovative, edgy graphic apparel and accessories for men and women. Savage Rips battles to remain authentic to surf/skate culture’s original, rebellious core. The raw, rudimentary lines of the label’s provocative artwork and its nearly-political message is reminiscent of the early days of the hip-hop, punk rock and skate movements, when street culture was truly counter, street style was not homogenized and victory was less about licensing and all about heart. Much like its founders, Savage Rips is intent on keeping it real. Savage doesn’t glorify commercial success, it celebrates the quest: for the perfect expression of self. Savage Rips: Join the Fight.

info@savagerips.com
www.myspace.com/savagexclothing

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